Email marketing is often excluded when a small business tries to generate more online leads and sales. However, building your email  list is the backbone  of any digital marketing campaign.

The  people with tremendous followings on social media. Many of them are also highly competitive. However, none of these social media experts  say about how many people follow them on Twitter or Facebook. Instead, talk turns to the size of their “list.”

                                        “ In the age of social media, email is still king”

Why Email Marketing Matters?

When you build your platform on a property which is not yours  like YouTube or LinkedIn  you are at the stage of grow your  and business needs of that platform.  By building your email list, you are in control. Even if you’re using a service of any provider , you can take that list with you if you become unhappy with services of your provider.

 The Inbox is Walkway

Customer’s  prospect  (inbox) is the most valuable piece of real estate on the Internet. Consider their opt-in as your own personal Advance Token to walkway. Every day you miss thousands of tweets, Facebook status updates, YouTube uploads and more. But any email that ends up in your inbox requires at least a click of the trash icon. Which means you saw the brand and the offer before you made that decision. Even when your customer isn’t ready to buy from you, they’re being remind buy you.

Getting Started

So now start agreement that your email list may be the most important asset your small business owns, let’s talk about how to build your subscriber base.

Choose a right service provider

You definitely don’t want to be running your email list through Outlook or Gmail. While those tools are fine for one-to-one conversations, your hosting company or ISP will shut you down for sending out bulk email, even if you have people’s permission.

Here are some features of email services which must be considered during ESP selection –

• Unlimited Contacts
• Higher Inbox Ratio
• Personalize Email
• Custom Tracking Links
• Auto List Hygiene
• Can-Spam Complianced
• Engagement Tracking
• 24*7 SUPPORT

Check some aspects:

• Email Sent
• Open rate
• Bounce rate
• Unsubscribe rate
• Latest opens

 Pull Your Website for More Email Signups

By the use of email marketing websites send  there newsletter and have more subscribers . Keep in mind that most people come to your website and never return! However, if you can get them to sign up for your email newsletter while they’re there, you can continue to communicate with them once their gone. To get a sense of how many people never return to your site, visit your Google Analytics and look at the percentage of New Visitors vs. Returning Visitors. And a lot of those returning visitors may be due to being subscribers to your email newsletter! Imagine if you could just increase your email conversion rate by a few percentage points…how many more people could you stay in contact with?

Pull Your Blog for More Email Signups

If you do have a blog, you’re already creating the content you can use for your email newsletter, you don’t need to create additional content for your email. Instead, think of your blog as the home for your fresh new content, and email as the delivery system. Include a big call to action at the top of your blog, explaining the benefits of subscribing to the email version.

 Getting Emails Delivered

Even when someone has opted in to your email list, it doesn’t mean that they’re going to get your emails.Your email could be blocked by their Internet Service Provider (ISP,) their company firewall, or an overactive junk filter

Choosing a well-respected ESP will help Companies having less reputation that let anyone upload a list and blast it—are more likely to be blacklisted by ISPs.

 Alert new subscribers on your landing page to be on the lookout for emails . Getting new subscribers to your website by  landing pages.

 Avoid spammy subject lines and copy. Unfortunately, spammers use words like “free” “Buy” and “today only” so much, that those words are like poison to email deliverability. Getting too “sales-y” in your copy will lower your chances of getting in their inbox. Sometimes you get spam by your blacklisted ips.

 Drop the .biz.  .biz domains attracted spammers and never got  .coms, .nets, and .orgs have better deliverability. Consider getting an additional domain just for email.

Getting Emails Open

Just because you ended up in their inbox doesn’t mean its over. You need people to open, read, and act on your email. Here are some way which help you in  success:

Recognizable From Address: Make sure that your name (or company name) is recognizable to the recipient. If they don’t know who you are, they  just  delete or  spam.

Compelling Subject Line: “Monthly Newsletter” never lit a fire under anyone’s . Instead, give them a compelling reason to open that email.

Getting Emails Read & Acted Upon

Here are some ways to engage your audience and keep their attention:

• Have a responsive email template.
• Use images.
• Keep it short.
• Include a clear call to action.

Keeping Subscribers On Your List

With every email you send you are only one click away from an unsubscribe. Because of that, make sure you know what your subscribers want.  For a business consultant, her audience may be looking for an article on a recent change in import laws, managing remote workers, or exit strategies, Whatever your audience needs, deliver expectations you set out for them when they first signed up.

What’s Next?

I hope it’s evident that your email list is critical to your online and offline success. Start by making offers on your website, giving people a reason to sign up. Get your emails delivered and opened by following best practices and getting creative with your subject lines. Deliver value in each email you send.