Do you ever feel like your company’s email marketing strategy is stuck in the 90s? After all, there are so many ways that email marketing has improved in the last few years. Thankfully, businesses of every size have access to incredible tools that have made it easier than ever to create an effective email marketing strategy. In this blog post, we’ll explain everything you need to know about using email marketing to drive customer loyalty and repeat business. Read on to learn more about how you can set up a successful email marketing strategy for your business today.
What is email marketing?
Email marketing is the process of using email to acquire new customers and to drive customer loyalty for your business. There are a number of ways that email marketing can be used to reach new and existing customers. This is why many businesses choose to focus on sending email marketing campaigns in the lead-up to specific sales events, like the upcoming holiday season. Email marketing can also be used to communicate with existing customers, like offering special deals and promotions, or sending out important reminders about the state of their account. This is especially useful for companies that provide services. If a customer has hired your company to perform a specific task, like remodeling their kitchen, you can use email marketing to remind them when the task is due.
Why use email marketing?
Email marketing has a number of incredible benefits that make it a fantastic lead-generation tool and sales support system. In the long term, these benefits lead to higher customer loyalty and higher sales.
- It’s Low-Cost: The best part about email marketing is that it’s relatively cheap to set up. You don’t need a lot of money to create an effective email marketing strategy for your business. In fact, some of the best email marketing campaigns are created with free resources, like Gmail and Word.
- It’s Highly-Targeted: One of the best things about email marketing is that you can create highly-targeted email campaigns. This allows you to send emails only to people who are interested in your product or service.
- It’s Immediate: Email marketing campaigns are completely immediate. There’s no need to print out ads and manually put them in the mail. You can send your email marketing messages right from your Gmail inbox.
- It’s Transactional: Email marketing allows you to send emails that are only meant to be read once a customer opens them. This means that you don’t have to use email as only a sales support tool. You can use email to communicate with your customers, like keeping them up to date on their account statuses.
The best time to send emails for driving customer loyalty
There’s no one best time of day or night to send emails. Instead, you’ll need to decide when is the best time of day to send emails for driving customer loyalty. Email marketing works best when people receive emails when they’re most likely to open them. One strategy that has proven effective is sending emails during the middle of the workday, from 9am to 5pm. That’s because email is the only form of marketing that works best when people are most likely to be open to new information, especially if it’s brand new information. As a general rule of thumb, you’ll want to send emails during these periods: – Weekends: Most people are likely to be open to receiving new information while they’re relaxing at home. – Weekdays, between 9am and 5pm: People may have less time to dedicate to receiving and processing information while they’re at work.
How to use email marketing for repeat business
One of the most effective ways to use email marketing for repeat business is to send customers emails that offer special deals or promotions. For example, if you’re an insurance agency, you can send customers email offers for new rates or renewal rates. Another great way to use email marketing for repeat business is to send emails that keep your customers up to date on their account statuses. If you provide services like billing, account management, or taxes, you can keep your customers up to date on their current statuses, like when they need to renew their services or when their fees are due.
Bottom line
Email marketing has come a long way since the early days of AOL and webmail. The best part is that you don’t need a lot of money to start an email marketing strategy for your business with the right free tools. You can start sending emails to your customers today, and drive higher levels of customer loyalty and repeat business.
