Although there are many technically described definitions of spam, but all and all we can say that spam is unwanted emails for which we didn’t sign up or we don’t want. To fight spam many organizations and ISPs use spam traps and honeypots to catch spammers. The email address which is used as spam trap […]
So you are not a spammer and you are not blocked or black listed by any ISP or security organization but still your emails are not ending up in the inbox of your receiver. In that case you need to work on your deliverability issues. Your emails are landing in the spam folder of your […]
When you are using email as a marketing channel there is a part where you have to focus much more than any other elements. That is the ‘Subject Line’ of email. The rules of writing a good subject line are changed since the beginning but there are some basic elements of it that are still […]
When people subscribe to your email list, they share their private details with you hoping of getting something useful. Customers aren’t likely to value several e-mails with unrelated content or the same purchase-now sales pitch over and over. Overwhelming emails with low quality content will results in low open rates, decline in click through, and […]
Businesses of all shapes and sizes have used Marketing and Public Relations as the tactics to attract and retain customers since the beginning. Let’s have a look at some most common marketing ways of businesses, for example sponsored advertising, SEO, email marketing etc. Email has become a major strategy among small businesses as well as […]
You want some decent amount of traffic on your website but more than that you need the kind of visitors who wants to do business with you. All the traffic in the world is worthless unless you make some sale out of it. Expecting sale from every visitor of your website is like expecting purchase […]
An important decision that all growing email marketers must address is deciding when emails should be sent from dedicated vs. shared IP addresses. A dedicated IP address allows the sender full control of emails sent from their IP address. A shared IP address means other senders mailing campaigns utilize the same IP address. This is […]
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