{"id":1599,"date":"2016-10-21T15:32:29","date_gmt":"2016-10-21T15:32:29","guid":{"rendered":"https:\/\/www.171mails.com\/?p=1599"},"modified":"2016-10-21T15:32:29","modified_gmt":"2016-10-21T15:32:29","slug":"email-marketing-small-business","status":"publish","type":"post","link":"https:\/\/171mails.com\/blog\/email-marketing-small-business\/","title":{"rendered":"Email Marketing for Small Business"},"content":{"rendered":"

\"email\"<\/p>\n

Email marketing<\/a> is often excluded when a small business tries to generate more online leads and sales. However, building your email\u00a0 list is the backbone\u00a0 of any digital marketing campaign.<\/p>\n

The \u00a0people with tremendous followings on social media. Many of them are also highly competitive. However, none of these social media experts\u00a0 say about how many people follow them on Twitter or Facebook. Instead, talk turns to the size of their \u201clist.\u201d<\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u201c In the age of social media, email is still king\u201d<\/strong><\/p>\n<\/blockquote>\n

Why Email Marketing Matters?<\/strong><\/p>\n

When you build your platform on a property which is not yours\u00a0 like YouTube or LinkedIn\u00a0 you are at the stage of grow your \u00a0and business needs of that platform. \u00a0By building your email list, you are in control. Even if you\u2019re using a service of any provider , you can take that list with you if you become unhappy with services of your provider.<\/p>\n

\u00a0<\/strong>The Inbox is Walkway<\/strong><\/p>\n

Customer\u2019s\u00a0 prospect\u00a0 (inbox) is the most valuable piece of real estate on the Internet. Consider their opt-in as your own personal Advance Token to walkway. Every day you miss thousands of tweets, Facebook status updates, YouTube uploads and more. But any email that ends up in your inbox requires at least a click of the trash icon. Which means you saw the brand and the offer before you made that decision. Even when your customer isn\u2019t ready to buy from you, they\u2019re being remind buy you.<\/p>\n

Getting Started<\/strong><\/p>\n

So now start agreement that your email list may be the most important asset your small business owns, let\u2019s talk about how to build your subscriber base.<\/p>\n

Choose a right service provider<\/strong><\/p>\n

You definitely don\u2019t want to be running your email list through Outlook or Gmail. While those tools are fine for one-to-one conversations, your hosting company or ISP will shut you down for sending out bulk email, even if you have people\u2019s permission.<\/p>\n

Here are some features of email services which must be considered during ESP selection –<\/p>\n