{"id":3491,"date":"2017-03-24T12:32:46","date_gmt":"2017-03-24T07:02:46","guid":{"rendered":"https:\/\/www.171mails.com\/?p=2523"},"modified":"2022-09-13T09:08:22","modified_gmt":"2022-09-13T09:08:22","slug":"how-to-start-an-esp-business","status":"publish","type":"post","link":"https:\/\/171mails.com\/blog\/how-to-start-an-esp-business\/","title":{"rendered":"How to start an ESP business ?"},"content":{"rendered":"

So, thinking about starting up an ESP ( email marketing<\/a> service provider ) business itself a challenge if do not understand deep internals to build and manage email server infrastructure?<\/span><\/p>\n

Is it a big deal ? Of-course\u00a0not a big deal !!! <\/b><\/h2>\n

We are going to cover most important points need to be considered for building and managing an ESP business. It is always important to know what goal we are trying to achieve in terms of customer acquisition and volume growth before planning for email marketing business.<\/span><\/p>\n

Required software tools<\/b><\/h3>\n

Could based injector or application<\/b><\/h4>\n

Cloud based application or injector is used for hosting customer and providing them a user friendly front-end to upload list and send email campaign. Many famous application are available which can use for injector. Before considering any cloud based email application you must ensure about feature richness and easy integration with any SMTP\u00a0server. It must have auto bounce and spam complaint processor to clean user list. \u00a0<\/span><\/p>\n

SMTP Server \/ MTA<\/b><\/h4>\n

For building an email marketing infrastructure, most important back-end resource is MTA ( message transfer agent ) or SMTP\u00a0server which are responsible for final delivery of any email. There are many opensource and commercial SMTP\u00a0servers or MTA\u00a0software are available and offer many highly required features. Choosing a MTA is completely depends on current and future volume growth and budget. We cannot say which one available is better and which is not. Every MTA\u00a0has it\u2019s own good attributes. However we always suggest to go for MTA\u00a0which works on low configuration and Linux based environment.<\/span><\/p>\n

IP protocol \/ IP address<\/b><\/h4>\n

IP address is the root of any web communication over internet and play vital role when it\u2019s comes for email communication. Healthy and reputed IP addresses is one of the key factor for best delivery of emails. There are 2 version of IP protocol available are IPv4 & IPv6. Both are necessary for your current and future infrastructure growth, however IPv6 is not a mandatory for current need but will play vital role in future.<\/span><\/p>\n

Bounce and spam complaint handling server<\/b><\/h4>\n

Bounce and Spam complaints handling servers are basically an email receiving server equipped with smtp ( to receive email ) , POP\/IMAP ( to connect with bounce process script ) protocol. This is the most important factor and use to clean email list every time anyone is sending campaign. It is a fact that every time when we send out email campaign on list, some of mail addresses are not available and do not want to receive mails from sender and submit spam complaints. This way processing of bounce and spam would keep safe and protect our email routing infrastructure to being flagged as bad source.<\/span><\/p>\n

A Higly Skilled Technical Team<\/b><\/h4>\n

Over all above important factors, A technical team to manage this whole system plays always an important and vital role. You can or may be get trained to your internal team to manage this whole system or should outsource this task to some most experienced company like <\/span>171mails<\/span><\/a><\/p>\n

Important task which must be managed by tech \/ delivery team are – <\/strong><\/span><\/h4>\n