{"id":565,"date":"2016-08-04T08:21:58","date_gmt":"2016-08-04T08:21:58","guid":{"rendered":"https:\/\/www.171mails.com\/?p=565"},"modified":"2016-08-04T08:21:58","modified_gmt":"2016-08-04T08:21:58","slug":"integrate-social-media-email-marketing","status":"publish","type":"post","link":"https:\/\/171mails.com\/blog\/integrate-social-media-email-marketing\/","title":{"rendered":"Why And How To Integrate Social Media With Email Marketing"},"content":{"rendered":"<p>There is a controversial saying about <a href=\"https:\/\/171mails.com\/blog\/usa-payday-loan-lead-gen-latency-guide\/\">email marketing<\/a> and social media that they can\u2019t work together. But we say rather than keeping them as two individual channels in your marketing mix, a strategy integrating both would produce broader reach and consequently, better sales with advantages of both channels. Extensive use of social media in email marketing not just makes the customers more engaged with your emails but also increases your brand reach (an easy strategy to reach your subscriber\u2019s personal sphere of social life).<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-566 aligncenter\" src=\"https:\/\/www.171mails.com\/wp-content\/uploads\/2016\/08\/social-email-marketing-300x179.jpg\" alt=\"social-email-marketing\" width=\"422\" height=\"252\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Why do you need to integrate them?<\/strong><\/p>\n<p>Integrating social sharing capabilities and asking your subscriber to link with your brand on social media sites through your email campaigns are important because it:<\/p>\n<p>Enhance your email reach \u2013 your information will be viewed by a larger audience, with people sharing your email across social network.<\/p>\n<p>Building database and lead generation source \u2013 the more your emails and posts are viewed, the better your possibilities are of getting new members to your list.<\/p>\n<p>Retains your customers through different platforms \u2013 it is possible that your subscribers are no longer interested in your promotional emails and they prefer to interact with your brand through different platform. Offer them the option to do the same.<\/p>\n<p><strong>How to start integrating them?<\/strong><\/p>\n<p>Add social sharing buttons like Facebook like, Twitter, Google plus, Pinterest and others in your emails \u2013 more personal means better subscribers engagement. Call to action like \u2018connect with us\u2019, \u2018join us\u2019, \u2018share your love\u2019 etc can make great impact.<\/p>\n<p>Test subject lines from your email campaigns to decide on the best title for your Facebook posts or ads. Those subject lines who gave you the maximum open rate are the one who can convey the message in the best possible way. Because it was the subject line who made your subscribers curious enough to open your email amongst a bunch of other promotional emails.<\/p>\n<p>Your emails have latest updates, news, content etc about the most recent trends and changes. Include social sharing buttons and empower your subscribers to share directly the same content on social media. This call to action will increase not only your emails reach but also your social reach.<\/p>\n<p>Tell them about your other channels like blog, online forum, podcast channel etc, your subscribers might not know about your other endeavors. Email is the perfect way to tell them about them.<\/p>\n<p>Segmentation of subscribers list based on social media reaction is another great strategy to use. For example create a segment of those subscribers who shares your email content on social media. Afterwards you can follow up with them via special email campaign of customized offers for them.<\/p>\n<p>Other than these options you can also use this strategy as conversely, like provide an email subscription form on your blog, or Facebook page. This is also an easy and effective way to build list and generate leads also expanding your reach.<\/p>\n<p>If you like our blog fill out the newsletter subscription form for future posts.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/171mailsapp.com\/customer\/index.php\/guest\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-904 size-full\" src=\"https:\/\/www.171mails.com\/wp-content\/uploads\/2016\/08\/signup.jpg\" alt=\"signup\" style=\"width: 100%;\" height=\"565\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a controversial saying about email marketing and social media that they can\u2019t work together. But we say rather than keeping them as two individual channels in your marketing mix, a strategy integrating both would produce broader reach and consequently, better sales with advantages of both channels. Extensive use of social media in email [&hellip;]<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/171mails.com\/blog\/integrate-social-media-email-marketing\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":1,"featured_media":566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[60,82,83,84],"class_list":["post-565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-integrate-social-media-and-email-marketing","tag-social-email-marketing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why And How To Integrate Social Media With Email Marketing | 171mails<\/title>\n<meta name=\"description\" content=\"171mails is a premium provider of email marketing service. Our solution is specially build for affiliate marketers, regular email sender, Notification senders, autoresponder mailers. 171mails has high acceptance ratio for both TLD and GI kind of mailing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.171mails.com\/integrate-social-media-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why And How To Integrate Social Media With Email Marketing | 171mails\" \/>\n<meta property=\"og:description\" content=\"171mails is a premium provider of email marketing service. Our solution is specially build for affiliate marketers, regular email sender, Notification senders, autoresponder mailers. 171mails has high acceptance ratio for both TLD and GI kind of mailing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.171mails.com\/integrate-social-media-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"171mails\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/171mails\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-04T08:21:58+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@171Mails\" \/>\n<meta name=\"twitter:site\" content=\"@171Mails\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.171mails.com\\\/integrate-social-media-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.171mails.com\\\/integrate-social-media-email-marketing\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.171mails.com\\\/#\\\/schema\\\/person\\\/241216be14bdc683eee2643d719a1112\"},\"headline\":\"Why And How To Integrate Social Media With Email Marketing\",\"datePublished\":\"2016-08-04T08:21:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.171mails.com\\\/integrate-social-media-email-marketing\\\/\"},\"wordCount\":509,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.171mails.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.171mails.com\\\/integrate-social-media-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Email Marketing\",\"integrate social media and email marketing\",\"social email marketing\",\"social media\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.171mails.com\\\/integrate-social-media-email-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.171mails.com\\\/integrate-social-media-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.171mails.com\\\/integrate-social-media-email-marketing\\\/\",\"name\":\"Why And How To Integrate Social Media With Email Marketing | 171mails\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.171mails.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.171mails.com\\\/integrate-social-media-email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.171mails.com\\\/integrate-social-media-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-08-04T08:21:58+00:00\",\"description\":\"171mails is a premium provider of email marketing service. 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