Email Marketing lives in the top 5 revenue driving channels for many of companies and has a Return on investment 4 times higher than alternate advertising channels. It plays a critical role in revenue increase, and could attain it’s full possibility when it is used with a behavioral, Individuals Based strategy to on-line marketing strategies. […]
Email marketing is often excluded when a small business tries to generate more online leads and sales. However, building your email list is the backbone of any digital marketing campaign. The people with tremendous followings on social media. Many of them are also highly competitive. However, none of these social media experts say about how […]
To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for […]
Writing a smart email is one of the most important aspects of effective email marketing, whether it’s for clients, your company or your own personal brand. Creating a smart email helps you reach a wide range of audiences, engage them on a personal level and offer them information that is useful to them. Smart email […]
People get many emails everyday and it is hard for small businesses to standout in the crowd and now with Gmail’s new inbox with segmentation it has become more difficult to hit the primary inbox. Those emails which lands in primary inbox and makes recipient curious are rewarded with high ROI. Research shows that […]
It can be challenging for you to get around your bumpy connections with non-active members. I mean, face it – there’s a certain point where you have to be sincerely realize that your subscribers just aren’t that into you. When the love is missing really, preserving the connection with your customer can be challenging. However, […]
If you have an online shopping portal or online shopping store then you should know that emails are not dead, but they just changed their way of interacting. It is still growing more than other channels and making more profit than most popular social media channels. This post is mainly focused on the retail […]
Wo Wo Wo ….. After Yahoo, Yesterday 22nd April 2013 AOL announced that they have implemented a DMARC reject policy. AOL feel and recognize that many of it’s users have been compromised and spoofed by spammers. So what must be impact now ? Now AOL will accept email from all AOL domains which will be […]
Last two weeks have been very busy for email marketers so far. In last two weeks two major ESPs Yahoo and AOL became the mailbox providers to publish a “DMARC rejection policy”. If you are using Yahoo or AOL email address to send from you may want to read it further. For those of […]
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