Once you have your email list built up then it’s time for looking over how you design your email newsletter because it should be your next step in improving email deliverability. And when it comes to designing email newsletters for maximum deliverability and preventing email filters, keeping it plain and simple is still the best […]
Now when the two major ESPs are announced their DMARC (Domain Based Message Authentication, Reporting and Conformance) policy changes back to back many people are still wondering about “what is DMARC?” and “How it is going to help in restricting spoofing?”. We got various queries from our readers about DMARC, so here it is in […]
A spam filter is a software or program that sorts incoming emails in order to identify and pull out unsolicited or junk email, also known as spam. It can be installed on an internet mail server, on a private network server, or on a laptop or pc. Spam emails are not only irritating, but they […]
There is a controversial saying about email marketing and social media that they can’t work together. But we say rather than keeping them as two individual channels in your marketing mix, a strategy integrating both would produce broader reach and consequently, better sales with advantages of both channels. Extensive use of social media in email […]
Many of our clients are confused and even irritated about the fact that how there IP address got added to the blacklist or why their mailing which was performing well yesterday is now getting rejections from ISPs today? It is brought to our attention that many people don’t know precisely about “spam traps” and “honey […]
If you have hit any spam trap recently you may already know that the ramifications of hitting a spam trap are pretty serious and that will possibly answer the above questions but let us discuss it in details about why they matter so much and how they can get on your list. Many companies using […]
Although there are many technically described definitions of spam, but all and all we can say that spam is unwanted emails for which we didn’t sign up or we don’t want. To fight spam many organizations and ISPs use spam traps and honeypots to catch spammers. The email address which is used as spam trap […]
So you are not a spammer and you are not blocked or black listed by any ISP or security organization but still your emails are not ending up in the inbox of your receiver. In that case you need to work on your deliverability issues. Your emails are landing in the spam folder of your […]
When you are using email as a marketing channel there is a part where you have to focus much more than any other elements. That is the ‘Subject Line’ of email. The rules of writing a good subject line are changed since the beginning but there are some basic elements of it that are still […]
When people subscribe to your email list, they share their private details with you hoping of getting something useful. Customers aren’t likely to value several e-mails with unrelated content or the same purchase-now sales pitch over and over. Overwhelming emails with low quality content will results in low open rates, decline in click through, and […]
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